Product Features:
- Dimension: Size: S
- Weight: 0.4
- Color: Brown
- Material: 100% viscose, cotton slip
- Made in India
Story Behind the art:
Latest Update
"An amazing journey of 14 years with Novica so far, and yet many more years to go.
"When I joined Novica as an artisan, I had just put my foot in the garment industry. It was not very long since I had started working by myself in a workshop. But now I have established myself as a designer in the garment industry. Now my workshop has expanded over the years into a company. There are around 80-100 workers who work with me now in different positions and with whose families I am directly or indirectly connected. Working with me has given them employment, a stable life for their families and education for their children, along with healthcare.
"Now we have expanded our business to many more countries. We have started a new line of fashion accessories and home furnishings with our traditional hand block art, but even today we are connected to the grassroots of my art.
The owner encouraged me to do what I did very well, and those were the designs that sold.
Then I realized I could design on my own also, so I freelanced my designs for other firms. At the same time, I took on projects with schools as a costume designer for plays. A well-known director, Mr. Feisal Alkazi, gave me a wonderful platform for this, and it was such a good experience that it propelled me forward. My family stood behind me when I started working for myself. It really felt good. After all, it's about being independent.
My sister has been my inspiration. She has always encouraged me and I couldn't have done it without her. Now I am working with her, creating my own designs under my signature. We design a whole range of apparel and very recently ventured into designing accessories. Our creations come from my own imagination and from knowing what people want.
The handmade touch of artisan skill creates variations in color, size and design. If buying two of the same item, slight differences should be expected. Note: Color discrepancies may occur between this product and your computer screen.
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